Zen Pen Army

The task was to create a unique brand for a new fan club for a previously established company with a passionate, cult-like following. The brand needed to capture the community's enthusiasm and loyalty while reflecting the company’s legacy and craftsmanship in a fresh, engaging way.

Created a comprehensive brand identity, including logo, color palette, and typography to establish a cohesive visual presence.
Directed product and lifestyle photography to align with the brand’s story and aesthetic.
Designed and developed a user-friendly website that showcased the brand’s values and offerings.
Crafted social media assets that maintained consistency across platforms while engaging the target audience.
Designed e-commerce visual assets to enhance the online shopping experience and support sales.