Tropical Smoothie Cafe
The brief was to create a fresh new look and feel for the in-store menu boards and handheld menus, showcasing the freshness of their ingredients.They aimed for a visual style that would reflect the vibrant, natural qualities of their food while maintaining a clean and inviting look.
• Determined the overall design direction to align with the brand’s identity.
• Created layouts for both menu boards and handheld menus.
• Art directed product photography, ensuring the shoot captured the brand essence.
